Box Office – Thursday Night Report – Pitch Perfect 2 off to Great Start!

Pitch Perfect 2 is off to an aca-awesome start at the North American box office according to thursday night reports.

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‘Pitch Perfect 2,’ ‘Mad Max’ Off To Rollicking Good Starts – Box Office Thursday

PREVIOUS, 7:12 AM: Universal Pictures’ Pitch Perfect 2 and Warner Bros.’ Mad Max: The Fury both debuted last night in previews starting at 7 PM in a weekend that pits a female-directed musical comedy against an male-helmed violent, dystopian actioner. In more than 3,000 theaters, Mad Max (3D) took in $3.7M last night while Pitch Perfect 2 belted out $4.6M in 2,652 theaters. The PG-13 PP2 heads into 3,472 theaters tonight. The R-rated Mad Max will be at 3,702 theaters, on only seven Imax theaters and 360 of the large-format screens.

PP2 is expected to make around $50M (more or less) this weekend as anticipation is high and the strength of the female demo is off the charts. It’s doing better in early shows so far than Fault In Our Stars, but Fox had those $25 tickets for late nights (if you all remember) which helped its late night take a bit.

The total Facebook reach with the official pages is 13.6M and Twitter total reach at 10.9M. Anna Kendrick has 4M Twitter followers and 2.8M on Instagram. Rebel Wilson, who is full game on, is pushing promoting the film with 2M Twitter followers as is first-time feature director Elizabeth Banks with her 1.7M Twitter fan base.

Pitch Perfect (the original) opened in limited release before going wide in the fall of 2012. The total domestic gross was $65M. Worldwide, it ended up $115M.

Source: Deadline

NORTH AMERICA: Thursday Night Report: ‘Pitch Perfect 2’ Tunes Up $4.6M From Early Shows; ‘Mad Max: Fury Road’ Runs Down $3.7M

Friday Report #1: Pitch Perfect 2 got off to an excellent start on Thursday evening with $4.6 million earned from its first round of shows. That’s ahead of The Great Gatsby‘s $3.25 million Thursday start two Mays ago, as well as the $4.1 million by The Divergent Series: Insurgent back in March. For the weekend, the much anticipated sequel to 2012’s sleeper hit looks poised to earn north of $50 million.

Source: Pro.BoxOffice.com

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